• Foresight | Strategy | Innovation

    cynthia selin, phd

    scenaric, principal and founder

    As the speed of change accelerates and more systemic novelty is generated, on what basis can decisions be made? Leading with more than 20 years’ experience with scenario planning, foresight, and innovation, Dr. Selin helps clients succeed with proprietary tactics and tools to confront and manage radical uncertainty in our highly fluid contemporary context.


    Dr. Selin and the Scenaric team develop customized processes and facilitate conversations to help people and organizations prepare for unpredictable futures and better navigate change. They work with a diversity of clients to help clarify problems, test strategies, identify new opportunities, and articulate options—all the while enhancing the organizational capacity to act with foresight and strategic intent.


    Dr. Selin has consulted with organizations from around the world, across a wide variety of industries—from energy and high technology to legal and financial services-- and has conducted bespoke engagements and complex scenario planning for multinational companies, utilities, non-profits, laboratories, and cities.
  • offerings & results

    Dr. Selin and her team have led organizations in:

    • Creating strategic plans with top-level executives
    • Conducting scenario planning
    • Designing and facilitating Board and executive retreats
    • Developing and convening purposeful stakeholder engagements
    • Making sense of and responding to crisis events
    • Advising on building foresight and scenario planning functions
    • Facilitating difficult and consequential future-focused conversations

  • Ways of working

    Dr. Selin's priority focus is on building the capacities of her clients in strategy, foresightful action, and better decision making. In her highly credentialed learning by doing approach, discovery and insight are co-mingled with actionable results and concrete deliverables. Nurturing the development of leaders and their teams, designing better organizational structures and processes, and developing meaningful outcomes are part of the equation. This mode of collaboration means the learning and impacts are embedded within the organization, leading to longer lasting results that are essential in this time of intractable uncertainty which requires ongoing and vigilant attention on disruptive change.


    Scenaric’s approach is grounded in empirical and theoretical research— Dr. Selin has written over 40 peer-reviewed articles and book chapters and edited peer-reviewed special issues and books. She is an Associate Professor at Arizona State University and Associate Fellow at University of Oxford where, since 2013, she teaches in the award-winning Oxford Scenarios Programme.

  • Contact

    Get in touch to explore a collaboration.